Sanofi’s brand manager, Fruzsina Fejes, one of Synetiq’s clients shared her experience and opinion about working with neuromarketing. If you are curious, how neuromarketing research can help you to improve your advertisements or why Sanofi, one of the biggest healthcare advertisers choose to use this methodology, the next lines are for you.
Synetiq: When you first met Synetiq, what kind of challenges were you looking to solve? Why did you choose Synetiq?
Fruzsina: On our market the advertising noise is heavy, there are lots of competitors with many products, thus it is extremely important to stand out from the crowd with our advertisement. Synetiq was measuring the performance of our on-air spots. The insightful results showed us what effects our ads have on the target audience and we learned what elements should be changed in order to get the most out of the advertisement. I chose this company for their research portfolio and for their ability to understand emotions with biometric sensors.
Synetiq: How could Synetiq help to reach your business goals? What did you win by using this methodology?
Fruzsina: Synetiq helped us in a professional and effective way to learn what elements are successful, what elements need changes or should be improved in our campaigns. I received useful results and precise guidelines for improvement.
Synetiq: What was your opinion about the output? What did you like the most, what was unique? How could you integrate these into your work?
Fruzsina Fejes, brand manager at Sanofi
Fruzsina: I really liked that they described the mistakes in a direct and straightforward way. In order to develop, we need to know what exactly we’re doing right or wrong and how we can improve. I like that we get a new kind of understanding about viewers’ emotional state and their level of interest from a very easy-to-follow perspective. I was satisfied with the results, just like our agency: they found the insights useful and they agreed with almost every detail Synetiq shared with us.
“I really liked that they described the mistakes in a direct and straightforward way. In order to develop, we need to know what exactly we’re doing right or wrong and how we can improve.”
Synetiq: What makes Synetiq different from other marketing intelligence solutions? How likely would you work again with Synetiq?
Fruzsina: Their people! Synetiq has a smart and professional team, and this is very important for me. We would love to continue to work with them, as we found the collaboration very helpful. If I have to describe the company in a few words, these would be: agility, flexibility and kindness.
Synetiq: Last but not least: would you recommend Synetiq for your partners or competitors? If yes, why and for what kind of challenges?
Fruzsina: As a company, yes, I would recommend it! But for what purpose, it depends on the company’s challenges. Every advertiser has its own challenges, everyone is in a different position and every brand is in a stage in its lifecycle. I can only say that I would definitely recommend working with Synetiq, and together with them every company can decide their special goals and needs. As Synetiq has a high number of measured ads, they can help you with personalized insights in specific needs like special target groups, adaption, product launch or promo communication, A/B testing, rapid pre-testing and many more.
If you are interested in using a service that is already gladly used by many of the most successful brands, do not hesitate to contact us!
