Test static visuals, leaflet designs
Neuromarketing methodology serves testing print designs and outdoor presence, too. Relying more on eye-tracking, but extending it with measuring other physiology (brain waves, heart rate and skin conductance) you may learn about the real reaction of the target audience to your visuals.
Get to know
How well the product placement, the brand name and the main messages perform?
Are they prominent enough to catch the eye in moments of time?
How much mental effort does a visual / page / image need to get through?
What are the main hotspots for the eyes?
How well the price tags and highlights work?
How does static neuro testing help?
Find visual hotspots of the current or planned version of your visuals through eye-tracking heatmaps
Optimise the positioning of your offers, branded elements and main messages with the order of gaze points
Get reliable feedback about the clarity and preference of your materials through neuro measurement
Get impactful insights from expert analysts for the redesign, optimization or just the go / no-go decisions
What do we offer?
We offer you timeline-based eye-tracking heatmaps and unique emotional statistics about the areas of interest, mental effort and the rate of approach. We summarise our findings in a report and deliver our insights to your team and agency in person so you can learn what hinders and what boosts performance, use the insights to maximise efficiency and marketing ROI.
