Planning ➔

Understand your audience, your competitors, learn from the worst & the best, get inspired and save money on production.

Production ➔

Minimise your risks, test ideas safely, get real-life feedback, buy media for your best version, learn how to improve performance.

On-air ➔

Increase your efficiency, optimise creatives on the fly, stay ahead of your competition, follow & understand your market.

Key Benefits

• Reveal second-by-second emotional reactions to know where to cut and what to explain better

• Measure your story-telling power 

• Benchmark database of over 6500 ads tested with the same methodology

• Versatile benchmarks available by country, industry, selected brands

• Test within competitive landscape for real in-market performance

Key Metrics

• Emotional engagement

• Approach / Withdrawal

• Emotional patterns (discomfort, cognitive load, curiosity, etc.)

• Memorability

• Change in consideration

• Activation

• Relevance

• Brand fit
  

1. Understand how your audiences feel second-by-second

Using our online interface, discover how various audiences react to each scene, sentence, offer, packshot etc. Benchmark each ad’s emotional and conscious performance using our database. Segment results to your own target audiences. Uncover new insights and learnings.

2. Get actionable insights & recommendations from our consultants

Our senior insight team helps you get the answers that best serve your marketing and business goals. We happily take the data-crunching and report-crafting off your shoulders so you can focus on your business.

3. Put new insights to work, share and discuss with your team & agencies

We love to collaborate with your whole team and your agencies! We believe in team effort so we happily share our expertise and insights with your extended team so you can make the best campaigns out there.