Synetiq is an emotional data & marketing intelligence companyserving 80+ premium advertisers and their agencies across Europe. Synetiq leverages cutting-edge biometric technology and the latest neuroscience to drive business growth,build brands & encourage engagement.

We reveal & quantify true emotions

Using the latest biometric sensors to measure brain-waves, heart-rate, skin-conductance and eye-movements, we are able to detect and quantify human emotions.

We offer benchmark at scale with context

Every year, we test thousands of consumers and thousands of video ads with our standardised methodology. The data we collect serves as an excellent benchmark for our clients.

We use the most robust research methodology

Neuroscience combined with survey provides x9 greater explanatory value than facial coding and x3 better than surveys alone. Source

Understand how your audiences feel second-by-second

Using our online interface, discover how various audiences react to each scene, sentence, offer, packshot etc.

Leverage our unique benchmark database of 1500 brands’ 6000 ads

Use our database to benchmark your own ads performance to your historic performance and to your competitors.

Compare conscious evaluation with emotional metrics to uncover truth

Our methodology combines biometric measurement with classic surveys to offer insight into both conscious and unconscious reactions of people.

Get actionable insights & recommendations from our team of experts

Our senior insight team helps you get the answers that best serve your marketing and business goals. We happily take the data-crunching and report-crafting off your shoulders so you can focus on your business.

Put new insights to work, share and discuss with your team & agencies

We love to collaborate with your whole team and your agencies! We believe in team effort so we happily share our expertise and insights with your extended team so you can make the best campaigns out there.